Jessica Roberts primary headshot_5

Jessica Roberts

I am hard-wired to help people benefit from transportation options. At the Alta office, I am the one most likely to be offering new staff bike maps, helping people with route planning, inviting colleagues to walking meetings, or explaining how to use the bike rack on the bus. My role at Alta allows me to put this passion to work for our clients, implementing stellar transportation behavior change and marketing programs.


Jessica has devoted her career to creating human-friendly communities since 2000, and she has been a part of the Alta team since 2006. She manages programs and projects around the country that help people drive less often, and walk and bicycle more often. She specializes in education, promotion, and marketing programs, including SmartTrips (individualized marketing) programs, Safe Routes to School programs, and Transportation Demand Management. Jessica has written grant applications that have resulted in over $23 million in grant awards for clients. She and her family enjoy bicycling, walking, and taking transit together as part of their car-free lifestyle.

Alta creates active communities where bicycling and walking are safe, healthy, fun, and normal daily activities.

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