Jeff Olson is an architect, planner, entrepreneur and author who has been involved in greenways, open space, active living, and alternative mobility projects for more than 30 years. He has had a diverse career with national, international, and local experience in the public, private, and non-profit sectors. His major projects include the Grand Canyon Greenway, the Empire State Trail, the White House Millennium Trails Program and the NW Arkansas Razorback Greenway. Jeff was one of the co-founders of Alta Bicycle Share, which launched Citi Bike in New York and operated systems in San Francisco, Chicago, Washington DC, Boston, Toronto and other cities. Jeff started America’s first university course in bicycle and pedestrian planning at UAlbany, and is a frequent inspirational speaker at conferences, public meetings and other events. His trailblazing work in the field of active mobility was recognized in 2014 by the Association for Pedestrian and Bicycle Professionals with a Lifetime Achievement Award. Jeff’s unique vision and leadership ability are important assets to projects ranging from large scale regional plans to site-specific projects and programs.