Our people make the difference.

Natalie Lozano, CSCS

  • Vice President, Chief Marketing Officer
  • Portland

Natalie Lozano brings Alta’s mission to life through creative visioning, effective story-telling, and coaching. An expert in marketing for professional services firms, Natalie’s focus on thought leadership and communications has enabled the firm to expand in emerging markets and evolve as the market leader in sustainable transportation.

With a Master’s degree from Harvard University and an undergraduate degree in architectural history from Rutgers University-New Brunswick, she hones her approach to strategy with a curiosity and openness towards that which is outside her realm of experience. Natalie’s commitment to sustainability is evidenced through her participation in the Oregon Bee Atlas, an Oregon State University grant-funded effort to build the first comprehensive account of the native bee fauna of Oregon. She is also an Oregon State University Master Gardener committed to regenerative practices in home gardening and backyard habitat design.

Natalie’s certification as a strength and conditioning coach empowers others to improve their health and function. She has been featured in fitness articles in Shape Magazine, Blue Cross Blue Shield newsletter, and Experience Life Magazine. Natalie spends her free time moving in many directions via different self-propelled modes: cycling, mountain climbing, and running. She speaks Japanese and is an active member of the Japan-American Society of Oregon.

“The pursuit of physical fitness for me is both an escape and a way of life. Whether running for miles on trails or charging up a hill on my bike, that's when I am my best self -- focused, powerful, and free. Living in Portland, where I don’t have to depend on a car to get around, and where active transportation is celebrated by the community, provides new inspiration. Working as part of the Alta team brings me full circle in my life pursuits, joining my passion and beliefs with my talents.”

  • Registrations + Affiliations
    • Society for Marketing Professional Services
    • Japan-American Society of Oregon
    • National Strength and Conditioning Association (NSCA) Certified Strength and Conditioning Specialist (CSCS)
  • Professional Highlights
    • Harvard University, ALM Dean's List Certificate for Academic Achievement (2023)
    • Society for Marketing Professional Services, Board Member (2002-2005); Vice President/President Elect (2004-2005)
    • Society for Marketing Professional Services, Service Award, two-time winner