Phil Goff, LEED AP

While urban design and city planning form the foundation of my professional experience, it is only part of my story. Bicycle advocacy goes way back for me...1981 to be precise, when I started a petition drive in my Middle School to push the City of Keene, NH to build a BMX track (sadly, still not implemented!). Later, after architecture school and a 5-year stint in NYC, I moved to Portland OR to attend graduate school. In Portland, I enveloped myself in the world of transportation planning and advocacy and was active with City's Bike Advisory Committee for 7 years. Though working as an urban designer for the Bureau of Planning, I gradually picked up bicycle planning and design skills through my volunteer efforts.

After moving to Greater Boston in 2004, I became active in the active transportation/complete streets advocacy scene. I was part of the core group that founded the LivableStreets Alliance and soon after, East Arlington Livable Streets Coalition. Since 2009, I've managed Alta's field office in Cambridge and have overseen planning and design projects throughout New England and beyond. That includes a wide range of projects from greenway corridor studies to pedestrian master plans, from streetscape design projects to bike share system master plans. I feel blessed to have been project manager on high profile efforts such as the pedestrian/bicycle master plan for Pittsburgh, a bike facility master plan for Buffalo and developing all sites plans and permits for Hubway bike share in Boston and Cambridge.

Bike share feasibility studies, system plans and business plans are now a big part of my work. As Alta's national bike share service area's co-lead, I've had the privilege of managing studies and plans for Albany NY, Providence RI, Pittsburgh PA, St. Louis MO, Columbia SC, Tulsa OK and Redmond WA. Its been inspiring to be part of the success of the bike share industry, and exciting to see bike share as a critical component to making cities and regions more bike friendly and sustainable.


Phil brings 18 years of urban design, and pedestrian and bicycle facility planning experience to the team. As manager of Alta’s Cambridge office, he merges his passion for multimodal streetscape design with his keen ability to effectively manage a diverse set of complex projects. This includes managing pedestrian and bicycle master planning projects in communities large and small towns and cities in which Phil has developed master plans include the Charles River Basin in Greater Boston, Scarborough, ME, Albany, NY, Pittsburgh, PA, Buffalo, NY, and various greenway corridors in Connecticut. Phil uses his architecture and urban design background to design and manage master planning projects for private development parcels, transit-oriented development sites and neighborhoods. His sincere passion for making cities and towns more lively, walkable, bike-friendly, and sustainable places represents a common theme in his work.

Alta creates active communities where bicycling and walking are safe, healthy, fun, and normal daily activities.

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