The Go Programs are individualized marketing campaigns aimed at helping Chicago residents walk, bike, and use transit more often. Alta is managing this campaign, which will reach 40,000 Chicago households in five neighborhoods by 2016.

The five-year program has reached five neighborhoods including Bronzeville, Pilsen, Edgewater, Albany Park, and Garfield Park residents with direct mail, print resources, community outreach and events. The outreach ambassadors we have hired from each neighborhood conduct meaningful one-on-one outreach, plan locally appropriate events and serve as the face of the program.