Alta worked with the Sacramento Area Council of Governments (SACOG) on a marketing and outreach plan aimed at promoting the launch of the Sacramento region’s new electric assist bike share system.

The campaign was designed to reach residents and businesses in the bike share service area including Davis, Sacramento, and West Sacramento. Alta managed development of the plan and all supporting outreach materials for the campaign, including promotional posters, takeaways, t-shirts and more. Alta coordinated local outreach ambassadors to conduct meaningful outreach activities including tabling at locally appropriate events, intercept outreach at key locations, flyering at local businesses, and presentations at local neighborhood associations and events.