This three-year individualized marketing program was a key part of WalkBikeMarin (Marin County’s implementation of the Non-motorized Transportation Pilot Program). The “Way to Go!” program reached over 14,000 residents in the cities of Sausalito, Greenbrae/Larkspur and Novato, and San Rafael.

Alta led this program that offered customized information about travel options as well as fun events (like group walks and bicycle rides). Nearly 20% of households participated, and two-thirds of post-program survey respondents reported that the “Way to Go!” program motivated them to walk, bike, and take transit more instead of driving.

The program was a cooperative effort by Marin County, the City of Sausalito, Golden Gate Transit, Marin Transit, Chambers of Commerce, and numerous other community partners.