Building Better Mode Shift Programs: Now With Science

June 18, 2019

My team (Alta’s unique Programs Team) exists to help people walk, bike, and take transit more often. More specifically, we help public agencies design, run, and evaluate behavior change campaigns. If you were asked to design a campaign like this, what would you do? You might tell people about the health benefits of walking and […]

The State of Behavior Change

January 11, 2019

I don’t know about you, but whenever I need to get from point A to point B, first I draw up a spreadsheet so I can compare the costs, anticipated time, risk of delays, and…KIDDING! Of course I don’t do that — I’m a busy person, not a computer! No, like most people, I’m not actively making […]

“Smart Trips Austin” Aims to Answer Tough Transportation Questions

January 2, 2019

Intimidated by e-scooters? Not sure how to find the best bus route to get to work? Worried biking will be too hard? Here’s how Alta answered those questions in Austin, TX. For the past three years, Alta’s programs team has supported the City of Austin and Capital Metro by encouraging residents throughout the city to […]

Getting People to Change Behavior Starts with Listening

December 10, 2018

At Alta, our programs team helps communities get the most out of the transportation options available to them. We support residents in diverse communities in overcoming the barriers they face to walking, biking, and using transit to get around. One way we’re doing this is through Motivational Interviewing, which is a goal-oriented and participant-centered style […]