Building Better Mode Shift Programs: Now With Science

June 18, 2019

My team (Alta’s unique Programs Team) exists to help people walk, bike, and take transit more often. More specifically, we help public agencies design, run, and evaluate behavior change campaigns. If you were asked to design a campaign like this, what would you do? You might tell people about the health benefits of walking and […]

Walk Bike Forward with Karen Minkel

September 8, 2016

#WalkBikeForward: Join us on our journey honoring key moments and people that have shaped our field as we celebrate 20 years of creating active, healthy communities. Karen Minkel is Director of the Home Region Program at the Walton Family Foundation. She was previously Director of Strategic Planning for the city of Fayetteville, Arkansas and a […]

More Than Activity: The Hidden Health Benefits of Cycling

May 1, 2014

by Mark Seinen, Planner, Alta Planning + Design At some point during the course of a bicycle transportation project, a planner will be asked, “why cycling?” The tried-and-true response to this question is to outline the benefits and costs of investing in cycling. Planners have no shortage of ammunition on this topic — cycling is green; cycling […]